Revenue from internationalisation in the first half of the year increased by more than 45% year-on-year! Aerospace "film", "fire" out of the country

In the first half of 2023, China Aerospace Science and Technology Group Corporation's Fourth Academy Jiangsu Aerospace Sanyou Technology Co., Ltd. ploughed deeply into the international business market under the background of the new international trade mode, and the internationalised business grew rapidly, and the market performance hit a new record high again. The internationalised revenue from January to June 2023 increased by 45.29% year-on-year, ranking first in the domestic rankings of the same industry, and the products were sold to 66 countries and regions around the world, which laying the foundation for the subsequent development of a broader market.

Preserving volume, promoting growth, and expanding markets

"Take product foundation as the core, market development as the traction, technical innovation as the support, and efficient performance as the guarantee." This is the central idea of Aisino-Sanyu regarding market development and future development. In the first half of the year, Aerospace-Sanyou continuously improved the construction of product system for international business, benchmarked customer needs, and enhanced service efficiency, and the business volume in international markets such as the Middle East and South America increased particularly.

Aerospace Sanyou has always maintained close contact with global customers, built a comprehensive customer-centred service platform, understood customers' needs through multiple channels, created branded products with special features, and solved customers' concerns and troubles. The company has accumulated a large number of stable customer resources through its international business team with strong professional ability and high comprehensive quality, as well as honest and satisfactory services, providing strong support for international business development.

By establishing a stable and efficient mode of cooperation with existing customers, Sanyou has upgraded from a single purchase and sale cooperation to a strategic cooperation mode to jointly develop the regional market, thus forming a fission effect. In the first half of the year alone, the company's shipments in the Middle East region showed a nearly 10-fold increase, and the business scale of a single customer in South America region was upgraded from hundreds of thousands of yuan to millions of yuan.

Improving efficiency, strengthening quality and stabilising growth

Under the fiercely competitive market environment, high-quality and stable product quality is the core element of customer recognition. At the beginning of this year,Sanyou passed the IATF16949 quality management system certification for the automotive industry, marking that the company has gained the authoritative and necessary entry qualification in the front-loading field of the global automotive industry, which is an extremely demanding field, laying a solid foundation for the all-round expansion of domestic and overseas markets and providing strong support for the company to carry out the business of OEMs.

On the site of Canton Fair in spring, Aerospace Sanyou had in-depth conversations with customers, and successfully developed Malaysian depot partners with Aerospace brand and enterprise strength, opening the door to the business of international OEMs and further enhancing the brand's competitiveness and reputation in the market.

Aerospace has been strengthening the management of suppliers, deepening the investigation and recognition of supplier qualification, and firmly controlling the quality from the source. At the same time, it further improves the standard operating instructions and process parameters of quality key control points to enhance the quality control level. From January to July this year, the comprehensive yield of the company's products was further improved.

Taking the initiative and making concerted efforts for development

How do you get ahead in a market that is gradually regaining its vigour and vitality?Sanyou has its own strategy to break the situation.

The company takes the offline platform as the handhold, actively organises to participate in the Spring Canton Fair, Thailand International Auto Parts and Supplies Exhibition, Panama International Auto Parts Exhibition and other international professional exhibitions, visits key customers offline through the exhibition opportunities, strengthens the communication and cooperation with new and old customers, better demonstrates the enterprise and brand image, and further develops the new sources of customers and broadens the new market.

At the Panama International Auto Parts Show held in June, Sanyou was represented by the company's International Business Department with a variety of functional film products, and accumulated high-quality potential customers from Peru, Colombia, Ecuador, Venezuela, Costa Rica, Uruguay, Guatemala, Chile and other countries in the Americas.

The company's cadres and workers take the initiative, actively act, and constantly broaden the overseas market, with high-quality services to tighten the sales market construction and service guarantee, to further develop the Americas market laid a good foundation.

Benchmarking customer demand for high-quality products, collect market information, create stable performance, cost-effective antibacterial film products ...... Aerospace Sanyou by the company will be the product quality as the cornerstone of high-quality development of enterprises. After sniffing the market feedback, the company accurately grasps the market opportunity, the international business department increases the publicity, through posters, physical samples, videos and other forms of multi-angle promotion of the company's independent development, antibacterial efficacy of 99.9% of the antibacterial film products, by the international customers of the general recognition.

In addition, Aerospace Sanyou’s new energy vehicle products are becoming increasingly popular in the Thai market. The company's special window film products for new energy vehicles, featuring high efficiency heat insulation and no signal shielding, can fully meet market demand and have attracted the attention of many overseas users.

Sanyou continuously optimises the international trade platform website, expands online sales channels, uses Ali, Jingdong, Jitterbug and other platforms to continuously promote new product sales and new customer development, promotes new products by means of online live broadcasting, regularly carries out online promotional activities, and rapidly raises the transaction volume of online products; with the matrix publicity and promotion work on and offline, superimposed on the company's rich product system, the international business is rising day by day. In the first half of this year, Aerospace Sanyou was created by the company set a new record of shipping six containers in a row in one day.

In the future, Aerospace will continue to play its role as a member of the Board of Directors of the International Window Film Association and as a platform in the international arena, will create differentiated competitive advantages by exploring new regions and developing high-quality partners, so as to light up more Aerospace Sanyou new coordinates on the map of the international market.